INVESTOR RELATIONS

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Sustainable success is shared success ! is written in cursive on a white background.
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WHO WE ARE

Prática, founded in 1991, offers cutting-edge equipment for the food preparation market, including an extensive product portfolio in the category of speed ovens. With over 700 employees, including 55 in Research & Development in its fully operational 25 mil m2 factory located in Minas Gerais, Brazil, where it is the market leader. Additionally, the company has a strong presence in the international market, with branches in the United States and Chile, and exports its products to more than 50 countries.


At Prática, our purpose is to help our customers prepare high-quality food without waste. We understand the crucial role we play in the chain that begins with fields and crops and ends with providing prepared food to people. With our state-of-the-art technology and integrated product solutions, as well as pre-and post-sales support networks, we truly improve our customers’ operations in quality food preparation, productivity, and profitability.


A well-aligned team, driven by strong values and a positive vision for the future, is propelling Prática towards an increasingly prominent position in the world.

OUR CUSTOMERS

GLOBAL PRESENCE

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+50 COUNTRIES

SUBSIDIARY Chile

SUBSIDIARY USA

SUBSIDIARY Europe

LEADERSHIP IN BRAZIL

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+39.000 CLIENTS

11 DEALERSHIPS

18 PARTNER SPACES

120 REPRESENTATIVES

155 DISTRIBUTORS

660 TECHNICAL ASSISTANTS

OUR STRUCTURE

Located in the city of Pouso Alegre, in the southern region of Minas Gerais, Prática has a 20,000m² manufacturing facility equipped with state-of-the-art technology and staffed by highly skilled and specialized development, engineering, and production teams. They are ready to innovate, enhance with vision, and produce with speed and precision.

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Our purpose

The purpose of Prática is to help its clients prepare quality food without waste. This purpose, which is also a commitment, unfolds into three complementary dimensions: well-being, productivity, and preservation.

Our vision

Our vision is to be a world-class company with global reach, achieving recognized excellence in customer service, products, production processes, and administrative systems.

OUR VALUES

The values of Prática Produtos were internally developed over time, based on our experiences and the culture we have cultivated. They are not just words but a management tool that guides our daily decisions and actions. We understand that memorizing all 12 values might be a challenge; however, more than just remembering them, our goal is for these values to be practically and consistently applied across all areas of the company. These values guide us in our pursuit of innovation, efficiency, and excellence, shaping the way we interact with clients, partners, and employees while helping us build a sustainable and successful future for everyone.

Competitividade

Competitiveness

In a global market, competitiveness is essential for our growth and success. We strive to maintain our leadership position by constantly exceeding customer expectations and achieving our financial goals. Competitiveness also reflects our ability to continuously improve, explore new markets, and seize opportunities before the competition does.

Dedicação ao Cliente

Dedication to the Customer

The customer is at the center of all our actions; they are the ones who pay our bills. Our dedication goes beyond simply meeting their needs—we aim to surprise them with our attentiveness, creating a lasting relationship of trust and loyalty. We are committed to excellence in service, ensuring our products and services add real value to our clients' businesses, contributing to their success.

Respeito

Respect

We believe all individuals deserve consideration and that relationships should be based on mutual respect. Actively listening and ensuring effective communication are fundamental principles for strengthening collaboration within the company and with our external partners. At Prática, we respect opinions and diversity, fostering a healthy and productive environment.

Agilidade

Agility

Quick decision-making and execution are crucial for survival and growth. In a dynamic and competitive environment, agility ensures that we are always ready to act, pivot when necessary, and respond rapidly to market demands. Agility allows us not only to keep up with changes but also to lead them, adapting our strategy and operations to meet current needs.

Austeridade

Austerity

The intelligent and efficient management of our resources is essential for the company's sustainability. Austerity means avoiding waste and focusing on efficiency by always seeking to optimize processes, reduce costs, and maximize the use of available resources. This enables us to maintain the company’s financial health and invest in sustainable, long-term growth.

Comprometimento

Commitment

Commitment is vital for achieving our goals and maintaining our leadership position. It drives us to meet and exceed customer expectations and to ensure the company's continuous improvement, growth, and success.

Proatividade

Proactivity

Proactivity means being guided not by circumstances but by carefully selected values. It also involves anticipating problems and opportunities, facing challenges head-on, and taking action before situations escalate. Being proactive means staying alert to opportunities and leveraging them for the benefit of the company and its partners.

Vontade de melhorar

Willingness to Improve

The drive for continuous improvement is the key to our evolution. In all aspects of our work, we strive to learn from mistakes and always improve—whether in developing new products, enhancing our processes, or fostering personal and professional growth within our team. We believe that every small improvement contributes to a more solid and successful future.

Inovação

Innovation

Innovation goes beyond incorporating new technologies; it involves constantly rethinking our processes, business models, and ways of interacting with customers. At Prática, we aim to do things differently, creating solutions that meet our clients' needs while helping us stand out in the market. Innovation is key to consistently delivering more value and remaining competitive.

Espírito de colaboração

Spirit of Collaboration

Teamwork is the foundation of our culture. We recognize that people tend to support those who support them, and we use this natural tendency to our advantage and for the benefit of those around us. Within the company, we promote an environment of mutual collaboration where everyone is encouraged to support one another in achieving common goals. Externally, we strive to build long-lasting relationships with our partners, sharing knowledge and resources for mutual growth.

Honestidade e Integridade

Honesty and Integrity

Transparency and ethics guide all our actions. Honesty and integrity are fundamental for building trust with our employees, clients, and suppliers. Acting with integrity also means staying true to our values, always striving to do what is right, even when it requires personal sacrifices.

Gratidão

Gratitude

We understand that no one achieves success alone. We recognize and appreciate the contributions of every team member, partner, and client. Gratitude fosters an environment of respect and motivation, where everyone feels valued and inspired to contribute to the collective well-being of the company.

QUALITY POLICY

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Our Quality Policy is appropriate to the organization’s purpose and demonstrates its commitment to meeting customer requirements and continually improving the effectiveness of its Quality Management System.

GAPLESS QUALITY GUIDELINES:


1. Pursue PERFECTION in everything you do, always considering the applicable requirements.

2. Always keep the CUSTOMER’s needs and success in mind.

3. Seek KNOWLEDGE and improve your skills.

4. Always be PRO-SOLUTIONS.

5. Understand the HUMAN influence in everything.

6. Be the PROTAGONIST and take responsibility for the whole.

7. Seek perfect HARMONY when it comes to organization as a whole.

8. Have a sense of URGENCY.

9. Have purpose CONSISTENCY.

10. Seek EVOLUTION, and continuous improvement.

ESG

Prática is concerned with the environmental, social, and economic impact of its activities. For this reason, adherence to ESG (Environmental, Social, and Governance) management principles has been a natural process. The company adopts sustainable practices throughout its production chain and invests in the training and well-being of its employees, suppliers, customers, and the community. Moreover, Prática adheres to the highest standards of corporate governance, with transparency and integrity in its relationships.

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Prática fully complies with environmental legislation in the treatment of waste and water used in its processes, as well as in assessing and mitigating the environmental impacts of its operations. Additionally, its solutions help customers reduce food waste during preparation, saving energy, water, and food resources. The customers Prática serves are increasingly responsible for food preparation for human consumption. By reducing waste, they also contribute to decreasing the impact of agriculture and livestock on natural environments.

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Prática values diversity and respect in its workplace, adheres to labor laws, and does not discriminate based on creed, race, social origin, or gender during selection and promotion processes. Bullying is rejected and not tolerated. People are encouraged and engaged through information sharing, the promotion of values, and the provision of opportunities for their personal and professional development. The human resources department maintains practices and support channels for the physical and mental health of employees during their routines and in times of need. Social responsibility actions promote volunteerism among employees. A percentage of the company's profits are directed towards social initiatives managed by a dedicated committee. The LGPD, legislation regarding the protection of individual data, is respected in all communications. Finally, customer satisfaction is a key focus of the company and subject to continuous monitoring, serving as a corporate value that guides its positioning and conduct.

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Prática maintains efficient, responsible, and trustworthy management that respects the interests of its stakeholders and shareholders. The company is committed to ethics and combating corruption in its activities and government relations, which are conducted exclusively through official channels. It has a board of directors and undergoes audits by independent and qualified firms. Prática continuously promotes its code of ethics and values among employees. It provides channels for investor relations and also for complaints and feedback. The company complies with LGPD (General Data Protection Law) regulations. It has criteria to approve the quality and integrity of suppliers and only purchases raw materials certified with legal origin. Prática follows the Consumer Protection Code and continuously monitors customer satisfaction, integrating this theme into its audits. It also holds the required certifications in the markets where it operates.

Certifications

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PROGRAMS

Prática has continuous improvement programs for products, processes, and people.

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security program
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Governance

BOARD OF DIRECTORS

Chairman: André Rezende

Lead Director: Rogério Martins

Board members: Luiz Eduardo Rezende, Volker Groos, Ricardo Florence, Henriette Fleig 

EXECUTIVE BOARD


CEO and Investor Relations Director: André Rezende

Chief Operating Officer: Luiz Eduardo Rezende

Chief Financial Officer: Marcelio Vieira

Director of Sales Brazil: Milton Machado

Director of Export Sales: Vinicius Rezende

Director of Bakery Sales: José Angelo de Souza

Director of Marketing: Willian Harley Garcia

Corporate Structure

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Meeting Minutes

Articles of Association and Policies

FINANCIAL INFORMATION

CONTACT

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